Tour de France

In 2008, Tour de France fans had almost given up. The world’s best riders had all tested positive for doping. So we rewound history and stripped Floyd Landis, Jan Ullrich, and Marco Pantani of their titles. The last rider in the spot, David Millar, was the hope of a new beginning. He was a reformed doper and riding clean on a new team. The spot was loved by fans and written about in the Chicago Tribune and the LA Times. Music by Paul Weller.

CD/CW