The Oscars

In 2016, Kohl’s sponsored the Oscars. They wanted to be part of Hollywood’s big night, but in a way that rang true to the brand. So rather than putting another spotlight on famous actors, we chose to celebrate the everyday stars of our lives. If you wanted to express your gratitude to someone in their life, for any reason, all you had to do was tweet out your special thanks, along with the hashtag #AllTheGoodStuff. Our host Vanessa Bayer, SNL cast member, would then read your special thanks to viewers of our live Periscope event.

Role: CD/CW