Kohl's

Online retailers win the holidays on convenience. But Kohl’s had something nobody else had: people who deeply cared.

So we asked associates to share stories of how they’d gone above and beyond. Thousands came back.

Those true stories became Give a Little More—a holiday campaign that launched in broadcast and extended through social, shifting the conversation from value to values.

The work generated 2.3M YouTube views, 22.4M social views and 85M social impressions.

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