Tiller Craft Cannabis

I was co-founder of the legal cannabis brand management company, Welkin, which was headquartered on the West Coast.

I created multiple brands and managed all creative output, including brand identity, marketing, packaging, POS, and retailer communications.

But our main goal was to launch our own brand. We had identified the opportunity for a “grown-up, life-enhancing” cannabis experience that focused on quality and control.

And so we created Tiller.

As CCO, I was responsible for the name and tagline and led a team of designers in the creation of our identity…

…packaging…

…marketing…

And retailer education.

Within one year, we were post-revenue and winning awards.

Designers:

Ben Bours

Simon Grendene

Chris Jarrin

Maryanne Latanyshyn