Converse

Converse asked us to inspire fans to create their own Chuck Hacks. But not with super high-tech hacks that only a handful of people could do. Rather, with lo-fi hacks that almost anyone could do. We collaborated with Vine artists (from design to story) to launch this DIY Chuck Hack campaign on Vine, Twitter, Facebook and Instagram. In response, the campaign received over 250,000 likes and over 12,000 people shared their own Chuck Hacks.