HBO

When HBO asked us to create a Game of Thrones experience at SXSW, we invited fans to do what so many of their favorite characters had done before them: Bleed for the Throne. The immersive blood drive at SXSW, in partnership with American Red Cross, kicked off a global initiative. It also won a Clio Entertainment Grand Award.

Role: Freelance CD at Giant Spoon.

Note: The global initiative was led by Droga5.